New Year, New Agency: High Wide & Handsome

Mike Wolfsohn, former ECD of Ignited, (you may remember him from the Zappos RFP brouhaha) is starting the new year with a new shop he’s co-founded, High Wide & Handsome.
The origin of the name? It’s explained on their home page.

The first known use of the phrase “high, wide and handsome” appeared in the Bucks County Gazette, November 1881: “Among the many improvements on Market Street, few are so conspicuous as the high, wide and handsome building on the corner of Eighth.” Since then, the expression has come to describe a resourceful, relentless and utterly comprehensive approach to accomplishing a task: “Hold nothing back…go high, wide and handsome.”

Mike’s partners at High Wide & Handsome are John Truscott and Magnus Morgan. Best of luck, guys!

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. You hear the phrase “high, wide and handsome” a lot in NASCAR. It’s used to describe someone who drives up along the outer wall of the track.