Steve Rubel of Cooper Katz, a NYC pr firm, sees a larger role for corporate blogs in 2006.
In 2006 blogs will play a bigger role in how companies find and retain key talent. Smaller companies that might normally have a tough time positioning themselves as cutting edge places to work will use transparency to compete for top talent. At the same time, large company bloggers who establish a foothold as subject matter experts will find themselves increasingly wooed. Finally, a small group of companies will turn their talent loose in the blogopshere to keep them motivated and engaged…and visible.
It worked for Rubel. No doubt about that. His firm created a business practice around his blog, which is clearly the exception, not the rule. But I’d like to see more of this type of thing, so I hope he’s correct.
