New Startups Blowing Into The Windy City

Medill Reports, which is written produced by grad students at Northwestern University’s Medill School of Journalism, takes a look at some startup advertising firms in Chicago, including one called Couqa:

Couqa’s three partners–Erin Creaney, Justin Carlson and Megan Dalke–have begun to tackle “a noticeable gap” in Chicago’s consumer brand coverage.
“There’s definitely a mid-price-point market that we are trying to hit,” said Creaney, who formerly worked for interactive marketing agency Colman Brohan Davis. “What we were seeing was a drop-off in clients being able to pay for the full-scale agencies, and honestly, we’re doing the same work at a better price point. So, we really thought that that was a competitive advantage.”

Many great ad agencies were formed in recessionary times or economic downturns. This is shaping up to be one of those times.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

Comments

  1. Can I relate to this story or what? All the clients I’m working with right now want great work at an even better price.
    If you can provide great work at an even better price (by retooling the model a bit), there’s a growing market for it.

  2. Grammar Rodeo says:

    Apparently, they’re so efficient they didn’t even have a proofreader look over their site.
    Very sloppy.