New Rule: Agencies Should Only Be Allowed One Talking Cow Campaign At A Time

In the spirit of Bill Maher, that’s the first thing I thought when I read this Adweek article about The Richards Group’s first ad campaign for its Shamrock Farms dairy client, which features “Roxie, Shamrock Farms’ beloved spokescow who appears on all the packaging.”
As all good Southerners know, Chick-Fil-A has quite a lot of brand equity in talking (or at least, expressive) cows. Which is also a creation of the Richards Group. Side by side, here you go:
I guess in the Peaceable Kingdom, they sure love the bovines.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. I agree completely!
    I have heard that “The pun is the lowest form of comedy”, but let me add that “any kind of talking animal is the lowest form of advertising”!
    That is of course unless it’s a horse and he’s the famous Mr. Ed.

  2. Yikes!
    What’s next?
    “Hi, I’m Tom Bodette from Motel 6, and I’ve asked my friend Herbie the talking cow to tell you about our new buy 1 get 1 free pay-per-view pornos…”