In the spirit of Bill Maher, that’s the first thing I thought when I read this Adweek article about The Richards Group’s first ad campaign for its Shamrock Farms dairy client, which features “Roxie, Shamrock Farms’ beloved spokescow who appears on all the packaging.”
As all good Southerners know, Chick-Fil-A has quite a lot of brand equity in talking (or at least, expressive) cows. Which is also a creation of the Richards Group. Side by side, here you go:
I guess in the Peaceable Kingdom, they sure love the bovines.
