New PCs Lose Their Luster, Intel Says WTF

January 16, 2009 By David Burn Leave a Comment

Earlier in the week, we mentioned that Intel ditched Mad Ave for a San Francisco boutique.

According to The Wall Street Journal, Intel will need more than a new agency to turn things around.
The technology provider is suffering from a rapid deceleration in computer demand and moves by PC makers to cut inventories in anticipation of a weak 2009.
Demand for personal computers was healthy through the third quarter of this year. But the picture changed dramatically in the typically strong fourth period, as negative economic news caused consumers and companies to slow their purchases. Research firm IDC on Wednesday said unit shipments declined 0.4%, the first year-over-year decline in shipments in six years.
Intel supplies roughly four-fifths of the chips that serve as calculating engines in PCs.

Filed Under: Economic Indicators

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.