New Media 4 New Consumers

Looking for a client who understands the social media sphere of influence?
Universal Studios has (at least) one such creature.
photo courtesy of Flickr user, FPRA
Cynthia Gordon, VP of Corporate Communications and TV Program Development at Universal Studios, speaking at the Florida Public Relations Association annual conference, described how Universal tapped bloggers, appropriate web sites and YouTube to market their brand and events, such as the popular Halloween Horror Nights.
Universal is also introducing a new Harry Potter theme park, authenticated by J.K. Rowling herself. Gordon said webcasters and fans of the adventure stories were allowed to get a sneak peak at the Wizarding World of Harry Potter at Islands of Adventure, which helped drive word-of-mouth.
[via Valerie Norman at the FPRA Blog]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.