Rob Walker drew my attention to the Obama administration’s recent branding efforts for The Recovery.

Portland’s Aaron Draplin, who loves early 20th century design (appropriately enough) helped make the DOT logo.
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New Looks for Public Works
Filed Under: Cause-Related Marketing, Design, Identity, Political Advertising
I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.



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