New Flake Girl

Soul singer, Joss Stone, is working with Cadbury’s Flake brand to reinvent a classic campaign from the 60s and 70s. In the new adverts — which will be available on Cadbury’s site — Stone will be in a recording studio singing to herself the chocolate bar’s iconic strap line, “only the crumbliest flakiest chocolate.”
[via Ad Age]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.