New Age Philosophy Tapped for New Bank Campaign

“Chase What Matters” are words I might respond to in the right setting. Like at a family dinner. Or at a meeting with my guru.
But “Chase What Matters as long as it leads to more money flowing through the bank” is what this says.
[via The New York Times]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. For sure. It’s about as lame as when Citibank had the nerve to lecture us that “There’s more to life than money.” I always thought Fallon deserved some karmic points off for foisting that one on us. Not to mention that the thought conveyed is the exact opposite of the client’s reason for being. It’s like the old Sam Kinison line, “Rock against drugs? That’s like Christians against Christ.” Who the hell do the bozos submitting and approving this stuff think they’re kidding?

  2. Not to go off on a tangent, but in Chicago, Chase is the new Starbucks. They’re opening branches and/or ATM stations on every corner—and even in grocery stores. I wouldn’t be surprised to see a new one in a Starbucks. Do people really need that much access to cash?