New Tool In American Express OPEN’s Small Business Toolbelt

American Express OPEN has launched AdManager, another product meant to help small business owners manage their online marketing.

AdManager is the second marketing application in their Business Apps suite. The first was SearchManager, an online solution for managing paid search campaigns across all major search ad networks.

AdManager simplifies the inherently onerous process by offering a start-to-finish platform that tackles every facet of building and sustaining campaigns, from the creative process of designing ads to identifying where they will appear. An entrepreneur can enter the demographics of her target audience and AdManager will automatically identify the places on the web where the ad will appear, by accessing inventory from top ad networks like Google and Yahoo! that reach 90% of all internet users.

American Express OPEN is also offering AdManager to agencies with white-label solutions personalized for each client.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.