The State of Nevada is attempting to lure more California businesses tired of high taxes, and has started a website called Missing Bear to suggest that even the wild California bears are leaving. From the AP:
“We still think there is a real need there for companies that want a way out. There is an alternative — you can run for the border,” said A. Somer Hollingsworth, president of the Nevada Development Authority.
Nevada’s new ads — running in newspapers with links to similarly themed Web sites — jokes that even the bear on California’s state flag has skedaddled across the state line to Nevada to thrive.
Oversized outdoor ads will be draped on downtown buildings in Los Angeles, Sacramento, San Francisco and San Diego.
The $560,000 marketing blitz represents the most recent skirmish in an often-playful border war in which the neighboring states have tried to pilfer jobs from each other. Gov. Arnold Schwarzenegger once drove a truck down the Las Vegas Strip, offering to move any company to California.