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Nestea Plunges Into Web Series Product Placement

June 3, 2009 By Leave a Comment

BrandFreak and The Hollywood Reporter are both pointing to a new branded entertainment deal between Nestea (a Coca-Cola product) and NBC Universal Digital Studio.
The companies are teaming up on a “CTRL” a new Web series based on Robert Kirbyson’s Sundance short “CTRL Z.”

Nestea, which was not involved in the initial short, is helping to finance the Web series in exchange for significant brand exposure.

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Filed Under: Advertainment, Content, Product Placement
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.