Nestea Plunges Into Web Series Product Placement

BrandFreak and The Hollywood Reporter are both pointing to a new branded entertainment deal between Nestea (a Coca-Cola product) and NBC Universal Digital Studio.
The companies are teaming up on a “CTRL” a new Web series based on Robert Kirbyson’s Sundance short “CTRL Z.”

Nestea, which was not involved in the initial short, is helping to finance the Web series in exchange for significant brand exposure.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.