Need Better Beer Advertising? Will Ferrell Provides

Will Ferrell is in touch with the red-blooded American man in a way few “Hollywood phonies” are.

That’s why these Ricky Bobby-like ads for Old Milwaukee are jokes of the serious kind.

According to Adweek, “Will Ferrell approached Old Milwaukee about creating ads because he’s a big fan of the brand.”

I question if that’s the way this deal went down, but no doubt it’s a sweet deal for Old Milwaukee. Celebrity endorsements don’t come cheap, and they’re often meaningless, but this one feels better. This one feels like a Saturday Night Live commercial (after the intro monologue), and that’s an achievement for beer advertising.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.