Need Better Beer Advertising? Will Ferrell Provides

Will Ferrell is in touch with the red-blooded American man in a way few “Hollywood phonies” are.

That’s why these Ricky Bobby-like ads for Old Milwaukee are jokes of the serious kind.

According to Adweek, “Will Ferrell approached Old Milwaukee about creating ads because he’s a big fan of the brand.”

I question if that’s the way this deal went down, but no doubt it’s a sweet deal for Old Milwaukee. Celebrity endorsements don’t come cheap, and they’re often meaningless, but this one feels better. This one feels like a Saturday Night Live commercial (after the intro monologue), and that’s an achievement for beer advertising.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.