Need Better Beer Advertising? Will Ferrell Provides

Will Ferrell is in touch with the red-blooded American man in a way few “Hollywood phonies” are.

That’s why these Ricky Bobby-like ads for Old Milwaukee are jokes of the serious kind.

According to Adweek, “Will Ferrell approached Old Milwaukee about creating ads because he’s a big fan of the brand.”

I question if that’s the way this deal went down, but no doubt it’s a sweet deal for Old Milwaukee. Celebrity endorsements don’t come cheap, and they’re often meaningless, but this one feels better. This one feels like a Saturday Night Live commercial (after the intro monologue), and that’s an achievement for beer advertising.

About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.