Will Ferrell is in touch with the red-blooded American man in a way few “Hollywood phonies” are.
That’s why these Ricky Bobby-like ads for Old Milwaukee are jokes of the serious kind.
According to Adweek, “Will Ferrell approached Old Milwaukee about creating ads because he’s a big fan of the brand.”
I question if that’s the way this deal went down, but no doubt it’s a sweet deal for Old Milwaukee. Celebrity endorsements don’t come cheap, and they’re often meaningless, but this one feels better. This one feels like a Saturday Night Live commercial (after the intro monologue), and that’s an achievement for beer advertising.