Nebraska Book Company Profits From Archrival’s Copy Test

According to youth marketing agency, Archrival, there is no big secret to social media success, just deliver the message in a form that a college student can interpret and process on their own terms.
When Nebraska Book Company, a used-textbook company, sought to launch a Student Marketing Manager Program for fall 2009, the brand decided to showcase the zany appeal of the job to prospective applicants using social media.
Here’s what Archrival came up with:
campus_job.jpg
crybabies_need_not.png
The two Facebook ads above were optimized on a rigorous schedule, with the more creative one pulling 65% of the clicks.
Which might lead one to conclude: if you want to grab someone’s attention, don’t be boring, online or anywhere else.
[Source: Visibility PR ]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • td

    the first one sounds like amway.