NBA Players Spiff Up Off The Court

USA Today: Menswear designer Joseph Abboud is in negotiations to outfit up to 100 NBA players, according to Marty Staff, the fashion company’s president and CEO. Joseph Abboud has an endorsement deal with New York Knicks guard Stephon Marbury to provide a new suit for all 82 games this season. In return, Marbury is in Joseph Abboud ads.
Joseph Abboud has forged similar outfitting deals with tight end Jeremy Shockey of the New York Giants and center fielder Johnny Damon of the Boston Red Sox. The men’s label has been popular over the years with sportscasters such as Bryant Gumbel and Bob Costas.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.