Nazis Adopt New Logos

According to Spiegel, German neo-Nazis are sporting New Balance running shoes and other brands that meet their approval (for reasons surely lost on the brands themselves).

So now they wear something they call the secret insignia of the right-wing scene: New Balance shoes. The “N” on the shoes is supposed to stand for “national.”
Brands like Masterrace, Pit Bull Germany and Thor Steinar are especially popular among right-wing youth, whose dress code also includes Doc Marten boots, Fred Perry shirts and Lonsdale jackets.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Thulsa Doom says:

    Man, Hitler’s really let himself go. He looks like the president of the local high school A/V club.