Nationwide Is On iPhone’s Side


The question for brand managers used to be “How creative can you make your advertising?” That’s not the question anymore. Now the question is “How creative can you get when providing the solutions customers want?” That’s a big change in focus. Wouldn’t you say?
[via NE Creative]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • http://www.adpulp.com Danny G

    What happens if you get in a crash because you’re distracted trying to type a message on your iPhone? Will Nationwide be on your side then?