National Guard Rocks Out

So last night I went to the movies (saw “Slumdog Millionaire” which is excellent) and this played during the previews: A video promo for the National Guard, with a song called “Citizen Soldier” by 3 Doors Down.

You can see a better quality version here. On the big screen, it’s an amazing piece of video, combining the past and the present in stunning imagery. And a very interesting way to promote the National Guard. Plus, if you like the song, you can download it.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • Melissa

    I agree it is a good ad, but it is almost offensive to me. For them to glamorize something so horrible–and the Civil War scenes? Are you kidding me??

  • http://adpulp.com David Burn

    I agree with Melissa, there’s something wrong with this video/ad. As for the song itself, it doesn’t make me think highly of 3 Doors Down, that’s for sure.

  • veedub

    they played this when i took my kids to see BOLT. not sure that’s exactly the demo they were thinking of ;-)

  • http://MarkDilley.net Mark

    I saw a recent military one with Kid Rock – I think it is a slick ad campaign to get people excited for war. How much are they spending for the opposite campaign … I wonder.