Nash Brings His Playmaking Ability To Another Arena

According to Ad Age, Phoenix Suns basketball star Steve Nash and Deutsch’s Michael Duda are opening a marketing consultancy firm dubbed Consigliere.
The firm is armed with a $20 million investment fund, which it will use to take stakes in start-up companies.
Nash and Duda want entrepreneurs to consider marketing not as an afterthought, but as a strategic part of the growth process. It’ll focus on investing in budding firms in only a few sectors, such as e-commerce, sports and durables.
Nash also owns Meathawk, a film-production company that produced creative projects for Vitamin Water and Nike and he is working on a documentary about Pele, one of the greats of Mr. Nash’s second-favorite sport, soccer. He also owns a chain of gyms, a vitamin company and a social-media company, Apoko, which aims to help celebrities and athletes better connect with their fans on Facebook or Twitter.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • ad agency

    Wonder if they’ll focus on sports marketing.