Naomi Klein Is Going To Be Pissed

Adrants points to this Toronto Star article on McGraw-Hill’s efforts to place ads inside college text books.
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Thankfully, the random ad man asked to comment blasted the idea.

“Textbooks are one of the last bastions,” said Randy Stein, a partner at Grip Media Ltd., a Toronto ad agency. “There are some things that should remain pure and sacred. What’s next, university professors with logos on their blazers like NASCAR?”

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.