Naomi Klein Is Going To Be Pissed

Adrants points to this Toronto Star article on McGraw-Hill’s efforts to place ads inside college text books.
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Thankfully, the random ad man asked to comment blasted the idea.

“Textbooks are one of the last bastions,” said Randy Stein, a partner at Grip Media Ltd., a Toronto ad agency. “There are some things that should remain pure and sacred. What’s next, university professors with logos on their blazers like NASCAR?”

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.