Adrants points to this Toronto Star article on McGraw-Hill’s efforts to place ads inside college text books.
Thankfully, the random ad man asked to comment blasted the idea.
“Textbooks are one of the last bastions,” said Randy Stein, a partner at Grip Media Ltd., a Toronto ad agency. “There are some things that should remain pure and sacred. What’s next, university professors with logos on their blazers like NASCAR?”