MySpace Moderation Required

According to Daytona Beach News-Journal, a steering committee, made up of volunteers from businesses and the community, has been meeting since fall tasked with providing a blueprint for Daytona Beach’s future that will preserve the city’s quality and vitality. Recently, the committee set up a MySpace page to improve its outreach efforts, but that move backfired when unseemly ads from MySpace “friends” began to appear in the comments section of the committee’s page.

The controversy hit when Doug Kosarek, a member of the steering committee and chairman of its Outreach Committee, as well as a morning radio show host, was the first to join the site as a “friend,” allowing anyone who visited the page to link directly to his personal MySpace page.
As a radio host, Kosarek said, he has many friends, including models, who are listed as friends on his page. Each friend has a photo posted, and some of the models’ photos were posted on the site. Some people found them offensive.
Kosarek said he meant no disrespect.
“The reason we had an idea to utilize MySpace was to try to reach a totally different segment of the population that doesn’t pay attention to public notices in newspapers,” he said. “It’s one avenue we thought might work.”

A quick look at the committee’s page shows that the offensive material has since been removed. I mention the issue, simply to showcase the ever-growing desire to do the MySpace thing. I have no problem with the bandwagon jumpers, I just think it’s important to know what pool you’re dipping your toe into.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Heather Dougherty says:

    It’s the nature of beast. While knowing your channel well enough to anticipate situations like these is certainly advised, MySpace (and similar social networks) is about as easy to tame as the ocean. Trying to tame it or control it really contradicts the whole reason for being there. In this case, removing a few photos is a reasonable response that doesn’t deconstruct the cultural infrastructure of MySpace (and similar).
    I would question your neutrality, however, on the subject by the mere use of the term “bandwagon jumpers”.