MySpace = Interactive Yellow Pages

Louisville Courier-Journal explores how small businesses can benefit from having a MySpace page.

A growing number of Louisville businesses are turning to the social-networking Web site to connect with customers, promote events and, ultimately, make money.
Taverns, clothing stores and gift shops — many of them independently owned — are creating virtual profiles of themselves on the site as an informal approach to free online advertising. For Peter Berkowitz, owner of Old Louisville Coffee House, the effort was so successful that he abandoned his traditional Web site in favor of MySpace.
“It just seemed redundant,” said Berkowitz, 32, who uses the MySpace profile to post electronic bulletins about live music events, art shows and poetry readings.
Berkowitz said he gets about five requests a day from people who want to be “friends” of the shop’s MySpace page, giving them access to its calendar listings, photos and other details.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. I’m wondering how big MySpace is outside the US. I mean, I can hardly see the same thing happening in a country in Southern Europe.