Myrtle Vegas Wants To Be Your Beach

According to The Sun News, high energy prices and economic uncertainties – combined with fewer state marketing dollars for the Grand Strand – present the Myrtle Beach Area Chamber of Commerce with significant challenges for the 2006 summer vacation season.
My_Beach.jpg
The chamber, the area’s main tourism promoter, is trying to grow the number of visitors from 14 million to 20 million. Perhaps a new branding campaign–the first created by a professional advertising team instead of inhouse–will help.
Strangely enough, the chamber turned to Lindsay, Stone & Briggs of Madison, Wis. for the campaign, instead of utilizing a Palmetto State firm.
[via AdPunch]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Greg Zirkle

    I clicked through and took a look at the different ads. Short, crisp copy with bold, illustrative photos. Good program so far. I’ll be interested in seeing the media buys.