Myrtle Vegas Wants To Be Your Beach

According to The Sun News, high energy prices and economic uncertainties – combined with fewer state marketing dollars for the Grand Strand – present the Myrtle Beach Area Chamber of Commerce with significant challenges for the 2006 summer vacation season.
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The chamber, the area’s main tourism promoter, is trying to grow the number of visitors from 14 million to 20 million. Perhaps a new branding campaign–the first created by a professional advertising team instead of inhouse–will help.
Strangely enough, the chamber turned to Lindsay, Stone & Briggs of Madison, Wis. for the campaign, instead of utilizing a Palmetto State firm.
[via AdPunch]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.