My Name Is Giuseppe


There’s no stopping the quest for the elusive viral video. In this latest installment, Krups is working with NYU film students to create “Espresso Shorts”, 60-to-90 second films with the brand’s coffee making machinery as hero.
[via New York Times]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.