Creating great marketing is a lot like theater and performing – it’s all about small ensemble teams improvising around customer insight. -Jeff Flemings
Self-promo is tough to get right, as is its kissin’ cousin, recruitment advertising. But the above effort works pretty well. Of course, I’ve always had a weak spot for band metaphors.
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
