Music To Clorox Customers’ Ears

Entering the music business for the first time, The Clorox Company and its marketing communications partner, DDB Worldwide in San Francisco, recently released to the public “The Blue Sky Project: A Clorox Charity Collection.”
“The Blue Sky Project,” is now available for purchase on iTunes and 50+ other online retailers for $6.93.
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Music from the CD includes original compositions from independent artists Iron & Wine, Amber Music, Singing Serpent and Andrew Rodriguez. The music was originally featured in Clorox commercials.
Half of the purchase price will benefit Music In Schools Today, a nonprofit organization that supports music programs in public schools.
Lisa Bennett, chief creative officer and managing partner at DDB San Francisco, said, “Music has played an integral role in much of the work we develop with Clorox, because of its emotional connection with an audience.”
Tarang Amin, vice president, Clorox Global Franchise, said, “Consumers were so passionate about the music they wanted to play it at weddings and dance recitals. This CD has truly been created out of consumer demand.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.