Muckrakers In The Making

I’m pleased to announce the presence of two new highly accomplished contributing writers, Danny G. and Wade Sturdivant. Danny G. is perhaps best known for his sometimes biting coverage on Talent Zoo. Wade is an Associate Creative Director at DDB Chicago.
I’m excited by this development for several reasons. For one, advertising, like any news room, is a totally collaborative environment. And four minds/voices are better than one. Certainly there is a place for the solo voice in blogs, but that’s not this place. From day one AdPulp was conceived as a group blog. I contributed almost all the content at first because I had the time, and I wanted to establish the tone (hopefully more New York Post than New York Times) and direction for this new media vehicle.
Shortly after we launched last October, Adweek went live with their own group blog, Adfreak. At the time, I wondered if an old media machine could churn out a decent blog. The answer is unquestionably, yes. The Adfreakers adopt a much different voice than they do in their “I’m a real journalist” pieces. Now, maybe the question is, can a new school venture like this make a go of it as a credible, profitable news organization?

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. I think it would be deliciously ironic if we turn this into a “credible profitable news organization.”
    Considering that we’re writing about advertising–which, on the whole, is rarely credible, occasionally profitable, sometimes newsworthy, and highly disorganized.

  2. Now, that I’ve slept on it I think profitable would more than suffice. And “news organization” is also wrong. We’re more like the editorial page.

  3. Great headshot, Danny G.
    I’ll have to submit one like that myself.