According to the official press release, MTV is strengthening its reach to the student market via acquisition.
mtvU, MTV’s 24-hour college network and a division of Viacom Inc.’s MTV Networks, today announced a definitive agreement to acquire Y2M: Youth Media & Marketing Networks, the parent of College Publisher, the largest interactive network of online college newspapers in the US. The network reaches over five million college students via 450 online campus papers – the most powerful local media brand on campus.
“This acquisition is in line with our business strategy of moving forward in the digital space and continually expanding our online portfolio of music, gaming, news and entertainment,” said Judy McGrath, Chairman and CEO, MTVN.
“Student publications are the lifeblood of college campuses, and we’re looking forward to supporting them with new tools and advertising opportunities – empowering them to expand their offerings and audience, as well as improve their financial performance,” said Stephen Friedman, GM, mtvU.
