Mr. Peanut Finds New Life In The New Century

Robert Downey as Mr. Peanut. Nice.

The work for Planters comes from the New York office of Being, a spin-off from TBWA Worldwide.. Kraft shifted the Planters creative account in April to TBWA from DraftFCB, and TBWA formed Being to avoid conflicts with another client, the confectioner Mars.
Mr. Peanut “has always had a wit and a charm, even though he hasn’t talked,” said Kris Wixom, a creative director at Being. “To have the character entertain, and deliver messages, is a real opportunity.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.