Mr. Peanut Finds New Life In The New Century

Robert Downey as Mr. Peanut. Nice.

The work for Planters comes from the New York office of Being, a spin-off from TBWA Worldwide.. Kraft shifted the Planters creative account in April to TBWA from DraftFCB, and TBWA formed Being to avoid conflicts with another client, the confectioner Mars.
Mr. Peanut “has always had a wit and a charm, even though he hasn’t talked,” said Kris Wixom, a creative director at Being. “To have the character entertain, and deliver messages, is a real opportunity.”

About David Burn