Mr. Money Bags Spells It Out

Jason Calacanis, CEO of AOL’s Weblogs, Inc. kindly shares his responses from an email interview with a mainstream journalist.

Blogging is already a business. Our company, Weblogs, Inc., is an eight figure a year business.
Gawker Media, Rafat Ali’s, Mike Arrington’s TechCrunch, John Battelle’s Federated Media, and are all significant media business today.
In terms of profitability the blogging business is better than the magazine or newspaper business in two main ways: 1. there is no distribution cost to blogging (i.e. printing, shipping, and postage), and 2. we don’t have the large management cost structure because our bloggers are not edited.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.