Mr. Money Bags Spells It Out

Jason Calacanis, CEO of AOL’s Weblogs, Inc. kindly shares his responses from an email interview with a mainstream journalist.

Blogging is already a business. Our company, Weblogs, Inc., is an eight figure a year business.
Gawker Media, Rafat Ali’s, Mike Arrington’s TechCrunch, John Battelle’s Federated Media, and are all significant media business today.
In terms of profitability the blogging business is better than the magazine or newspaper business in two main ways: 1. there is no distribution cost to blogging (i.e. printing, shipping, and postage), and 2. we don’t have the large management cost structure because our bloggers are not edited.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.