Mr. Money Bags Spells It Out

Jason Calacanis, CEO of AOL’s Weblogs, Inc. kindly shares his responses from an email interview with a mainstream journalist.

Blogging is already a business. Our company, Weblogs, Inc., is an eight figure a year business.
Gawker Media, Rafat Ali’s PaidContent.org, Mike Arrington’s TechCrunch, John Battelle’s Federated Media, and Boingboing.net are all significant media business today.
In terms of profitability the blogging business is better than the magazine or newspaper business in two main ways: 1. there is no distribution cost to blogging (i.e. printing, shipping, and postage), and 2. we don’t have the large management cost structure because our bloggers are not edited.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.