Movie Poster-Style Ads Tell A Story, Sadly The Real Story Isn’t Ready For Prime Time

There are no winners in war. Yet, to come out ahead, you need to capture more than enemy strongholds, you need to reach the hearts and minds of the people. That’s why soldier-marketer, Lt. Col. Allen McCormick, is deploying the marketing expertise he gained at Procter & Gamble to “target” Afghan citizens with ads, not bombs.
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“The [U.S.] military does two of three things well — they know who they want to reach and what they want to say, but they don’t know how to say it,” said Mr. McCormick, who is chief of information operations and psychological operations (PSYOP) for the U.S.’s combined joint task force in eastern Afghanistan.
[via Ad Age]

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.