Move to McCann, Get Your Picture In Adweek

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I met and talked to Faris Yakob at Futures of Entertainment 2 in Cambridge, Mass just over a year ago. It was one of the more memorable moments from that trip, I must say.
Faris, who was with Naked then, has a quick wit and a sharp mind. He also has a new job at McCann/New York. According to Adweek, he’s the agency’s newly named chief technology strategist (the official language for “digital ninja”).

The affable Londoner moved to New York 10 months ago. “I thought living an episode of Friends would be exciting,” Yakob says with a laugh. But the transition, he admits, was actually a bit of a culture shock. “You assume it will be so similar [to London]. But the scale of the industry here is so much bigger.” Of course, he adds, the opportunities this presents are why he moved: “America seems, in general, to be pushing the boundaries of how technology works … and how brands can usefully operate in these spaces.”
Always enamored by new technologies, he says he’s currently enjoying playing with geodata, an iPhone application that allows users live street views on the mobile phone.
How can the tool be applied to brand building? “I don’t know yet,” says Yakob. “I don’t think anyone does. And that’s what makes it so exciting.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. aww thanks dude!~ was great meeting you too!
    FXX

  2. and i’m working on getting them to call me ninja 😉

  3. I call myself a “Content Machine” and people universally respond better to it, versus what it says on my card (Content Director).