Move To Detroit For An Epic Adventure

In an effort to promote Detroit as a city open to creative young people, Doner draws a parallel to the efforts made by Ernest Shackleton, the Antarctic explorer, which is at once outrageous and on point.
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Doner’s campaign is in response to a challenge issued by Time Inc. Time asked Detroit agencies to craft a campaign aimed at young, college grads, especially those with creative personalities – artists, musicians and designers.
McCann, GlobalHue, Campbell Ewald, Doner, and Leo Burnett opted in and are now competing in a contest with voting starting today on CNNMoney.com, Time.com and Fortune.com.
The winner will be announced at The D Awards, the advertising industry’s annual gathering in Detroit, on December 2. All of the creative designs will be donated to the city for use as it sees fit.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.