Move Over Howard Draft and Julie Roehm, There’s A New Scandal In Town

When it invloves a beautiful woman, business ethics isn’t an oxymoron. Rather it’s time for the mainstream press to go all Gawker on us.
Here’s how the Globe and Mail describes the situation:

She is the face that launched a thousand stocks, a television fixture whose movie-star looks and expanding influence have earned her the nickname “Money Honey” on Wall Street, along with a place in FHM Magazine’s list of the 100 sexiest women on the planet.
This week, respected CNBC anchor Maria Bartiromo found herself making news, rather than covering it, after she was linked to a high-level ouster at the world’s largest financial service company.

Word is Todd Thomson, formerly of Citigroup, spent $5-million of the company’s money to sponsor a new show Ms. Bartiromo was set to host on Sundance Channel. The man, known by his peers as “Todd Mahal” for his lavish work space overlooking Central Park, also is said to have bumped colleagues from the Citigroup jet to make room for Bartiromo.
According to Associated Press, CNBC said Bartiromo, 39, has done nothing improper.
“Her travel has been company-related and approved, and involved legitimate business assignments,” CNBC spokesman Kevin Goldman said. “Permission was sought, permission was granted, and reimbursement procedures were arranged for her travel on corporate jets.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Julie,Julie,Julie; “Julie Roehm”
    I was in many meetings with you here at Chrysler and unfortunately you remain the same. The Chrysler culture was thrilled by your expertise due in fact that Chrysler hadn’t a clue on how to Market in the 1st place. The culture at Chrysler as you know is “run,duck & hide & most long term Mgr’s are clueless to “professional marketing. George Murphy; give us a break. Georges idea of a Marketing Message is throw an ad in national news print & fire sale prices. The culture at Chrysler hasn’t changed in years & that’s why were in the soup were in. The Senior Mgt here is looking for one thing their bonues & a way to get out the back retirement door quickly. The marketing efforts would indeed be given to someone like yourself as the Chrysler Marketing team is not sharpest tools in the drawer. You were given a free pass here at Chrysler due to the culture of many at executive level giving in as they have always. Chrysler as you know is about “product” & with that a communication plan around that product is a no brainer to determine. Chrysler had a few home runs on the product side & you did hit the successful products while here. I would like to have seen what message you would have built for the Chrysler Aspen or Jeep Commander if you had stayed; both these products will be discontinued at end of the 2008 model year. Yes Julie product makes a difference with any marketing communications plan but having the correct product is key. You had your free run here at Chrysler due to the limp position of the Chrysler Mgt team that is back once again to feast or famine strategy. Chrysler will be bought out or sold as the Mgt once again travels with blinders on as they have sense 1980. This is a auto company that you were luck enough to be with when a couple good years of product hit the streets. What would you propose for a marketing strategy today “Jewels” I would venture to say you would struggle. It was a good ride for you here at Chrysler Julie your fortunate to have riden the VP coat tales of “what was his name that brought you over from Ford that ended up getting caned” Good ride Julie as they say timing is everything & perception is reality. Then again Julie Chrysler Mgt is not the shapest knives in the drawer as you witnessed; it’s called duck & cover here at Chrysler for many years. It almost reminds one of those historic advertisments of the the early 60’s when school children would hid under their desk waiting for the Soviets to attack America. Again Julie timing is everything but you were off key if you thought you could run ragged as you did here at Chrysler at Wally World. The Chrysler Mgt again as you know were “limp” all along looks as if you meet your match at Wally World. Seems to me Mgt at Wall Mart were not as limp as you perseved. Win some lose some Julie.
    Best wishes Jewels
    Chrysler Marketing Communications