Move Over Howler Monkeys, Jim Beam Drinkers Are Making A Racket

Have you heard the call of Jim Beam? If you live in Australia, chances are you know the from-deep-in-the-jungle sounds.


According to The Inspiration Room, the noisy work stems from The Works in Sydney. The campaign began with jungle calls broadcast around Sydney in the three days leading up to the broadcast of the first television commercial.

For all the talk about moving away from interruption advertising, street level stunts like this couldn’t be more interruptive if they tried.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.