Move Over Howler Monkeys, Jim Beam Drinkers Are Making A Racket

Have you heard the call of Jim Beam? If you live in Australia, chances are you know the from-deep-in-the-jungle sounds.


According to The Inspiration Room, the noisy work stems from The Works in Sydney. The campaign began with jungle calls broadcast around Sydney in the three days leading up to the broadcast of the first television commercial.

For all the talk about moving away from interruption advertising, street level stunts like this couldn’t be more interruptive if they tried.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.