Gawker takes a look at H&M’s print work sans Kate Moss.

As found in the latest issue of Paper, the interim ad in all of its empty, purple glory. It’s amazing how they perfectly articulated that “fuck, Kate’s on coke and we gotta pull her at the last minute” sensibility.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Carl LaFong says:

    What does the copy actually say?