Gawker takes a look at H&M’s print work sans Kate Moss.

As found in the latest issue of Paper, the interim ad in all of its empty, purple glory. It’s amazing how they perfectly articulated that “fuck, Kate’s on coke and we gotta pull her at the last minute” sensibility.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.