According toTNS Media Intelligence, top brewers cut measured media spending a whopping 24%, about $131 million, during the first six months of 2007, following a 12% cut during 2006. At the same time, the brewers insist they haven’t cut spending at all — and in many cases have increased it.
They maintain those beer bucks are flowing into less-traditional sponsorship and promotional activities that services such as TNS don’t pick up on.
[via Ad Age]
