More Cha Ching For Blog Pioneers

Associated Press: VeriSign Inc., a supplier of Internet security products, said Friday it has acquired Weblogs.com, an Internet site that automatically notifies subscribers each time a blog or Web site is updated.
Mountain View, Calif.-based VeriSign said it paid $2.3 million in cash to purchase Berkeley-based Weblogs.com, which was started by Web log pioneer Dave Winer.
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VeriSign said it will continue to operate Weblogs.com, which supports thousands of daily feeds from bloggers and other publishers, as a free service. But a VeriSign spokesman said the company could charge for additional services in the future.
Weblogs.com started as a host for scores of bloggers before Winer changed directions and transformed it into a “ping” service that provides automatic notification to subscribers.
Weblogs.com uses really simple syndication, or RSS, a format designed for sharing headlines and other Web content.
Winer said in a phone interview that Weblogs.com had grown too big for him to handle. The site is sending nearly 2 million pings a day.
Note: Weblogs.com and Weblogs, Inc. are two different business, both of which sold for millions this week.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.