Earlier this month, we took note of Goodby’s carless print ads for Hyundai. Now the foreign car company’s Think About It campaign is playing on TV and the intertubes.
I like the site. It’s clean, the copy sings and the music is right. But there are no participatory media options. I know Apple’s cinema display makes overworked art directors think the web is cinematic. And it is, as Goodby proves here. But with no chance to comment or interact with other brand advocates, I feel something major is missing.