Monsterous Viral Unleashed In Golden

Monster Outreach is a new viral from Coors Light. The brewer purports to want to help monsters, since they are only in demand one day of the year–October 31st. This clever ruse to support the Halloween selling period is good to see from a marketer who really hasn’t embraced the web up to now. Only one small problem. Capitol One is already doing this idea in a big way on TV, with their efforts to help the rampaging Vikings from previous commercials who now can’t find work because everyone has Capitol One.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Oh, we’ve embraced.

  2. This idea is hardly original. It’s been done countless times. Sounds to me like Coors is doing it in a more interesting way than Capital One, however. At least they are dealing with characters (monsters) that were not created soley for the purpose of an ad campaign.