Monster From Under The Sea

Guess how much this bottled water is going for in Japan. No, higher. No, higher.
Close, but no. It’s going for $5.50 a bottle.

Japanese consumers are buying into the idea that deep ocean water “contains more nutrients and fewer pollutants than surface water” and are willing to pay $5.50 for a 1.5-liter bottle of it.

[via Reveries]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Cool stuff. Here’s a water that’s even more pure – and expensive – from Tasmania. Will be introduced to the US soon:

  2. Am I missing something here? People are actually drinking sea water?

  3. Forgive me, Bob. It’s desalinated sea water.

  4. I figured it must be, but you never know what’ll tweak people’s fancy. I wouldn’t be surprised if we’re treated to de-urinated celebrity piss in the near future (NASA, among others, already has the technology by the way). Bottled Brittany. Sparkling Sarah Jessica. Lemony Leo. Lord, I shouldn’t be giving this idea away for free.