Monopoly Cashes Out

July 25, 2006 By David Burn 1 Comment

Visa, in a move that some may find disturbing, has a product placement deal with Hasbro. The classic board game, Monopoly, will no longer use paper money. The currency of old is being replaced by faux Visa cards and readers/calculators.

While this story seems like a perfect Onion piece, I found it on Engaget. Therefore, it is most likely true.

A deal was struck with Visa to design the mock cards and readers, presumably after surveys showed that 70% of adults used cash less often now than they did a decade ago. When asked about the dramatic change, Parker said replacing cash with plastic “showed the game was moving with the times.”

Sometimes the times don’t warrant keeping up with.

Filed Under: Product Placement

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.