mono Plays Twister With The Old RFP

According to Ad Age, “in Minneapolis, the agency picks YOU!”

That’s right, mono will give away $125,000 in Out of Home media to the client with the best dance moves.


$125,000 in free media dollars from mono.

Project Overview
mono, Advertising Age and the AAAA’s 2010 small agency of the year, is requesting proposals from innovative corporations who are interested in using free media dollars while taking our creatives for a test drive with your brand.

In exchange for the cost of production plus a standard agency fee, mono will give away $125,000 in OOH media to implement a campaign we concept and produce for you in markets nationwide.1 The time period to use the media is July 1, 2011 through December 31, 2011.

mono will be your partner, helping your business develop modern, inventive ideas to place within the free media, offering the best combination of strategy, creativity, effectiveness and return on investment.

It’s an ingenious way to make it rain and another example of what Blair Enns calls “winning without pitching.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Sounds like mono just wants to get some produced work they can enter into award shows. 

  2. Saw this a couple days ago, it really seems like a no lose situation for mono.