Money Chases Consumer Migration

Ad Age: Internet advertising revenue for the first six months of 2005 hit a record new high, according to a report by the Interactive Advertising Bureau and PricewaterhouseCoopers, released at the Mixx Conference and Expo yesterday in New York.
For the first six months, ad revenue reached about $5.8 billion, which is a 26% increase over the first half of 2004.
“The consistent growth in overall revenue shows marketers may be shifting more of their total advertising budgets to online,” David Silverman, partner, PricewaterhouseCoopers, said in a statement.
Results show that advertisers feel the interactive channel is an effective vehicle for both direct response and brand advertising, as shown by the continued strength in search and rich media advertising.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.