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Money Chases Consumer Migration

September 27, 2005 By Leave a Comment

Ad Age: Internet advertising revenue for the first six months of 2005 hit a record new high, according to a report by the Interactive Advertising Bureau and PricewaterhouseCoopers, released at the Mixx Conference and Expo yesterday in New York.
For the first six months, ad revenue reached about $5.8 billion, which is a 26% increase over the first half of 2004.
“The consistent growth in overall revenue shows marketers may be shifting more of their total advertising budgets to online,” David Silverman, partner, PricewaterhouseCoopers, said in a statement.
Results show that advertisers feel the interactive channel is an effective vehicle for both direct response and brand advertising, as shown by the continued strength in search and rich media advertising.

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About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.