Moms In Des Moines Told “Life Is Better On The Beach”

from Promo Magazine: Last year Kraft signed a marketing alliance with South Beach Diet creator Dr. Arthur Agatston and in October began putting “South Beach Diet Recommended” tags on several products, including Boca Burgers, Kraft Fat Free Singles cheese slices, some Oscar Mayer deli meats, Planters assorted nuts, and Light N’ Lively cottage cheese.
Now, with the help of 141 Worldwide in Chicago, Kraft is saying “Life Is Better On The Beach” in a new promotion backed by a sweeps and 14-page, coupon-laden booklet with qualifying purchase.
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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.