Modern Day Horatio Alger Cherry-Picked For Commerce

from the Chicago Tribune: President Bush today chose Carlos Gutierrez, a native of Cuba who rose from truck driver to chief executive officer of Kellogg Co., to be Secretary of Commerce.
“Carlos’s family came to America from Cuba when he was a boy,” Bush said in the Roosevelt Room. “He learned English from a bellhop in a Miami hotel and later became an American citizen. When his family eventually settled in Mexico City, Carlos took his first job for Kellogg as a truck driver, delivering Frosted Flakes to local stores.”
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“I believe passionately in your leadership and direction you’ve set,” Gutierrez told Bush. “I believe in your call for a vibrant, growing, entrepreneurial society where everyone has the opportunity to experience the joy and the pride of ownership, where everyone can contribute and where everyone can benefit. I have had the opportunity to live that American dream, so I know that the president’s vision is noble, I know it’s real and I know it’s tangible.”
Gutierrez, Kellogg’s CEO since April 1999, is credited with shaping a major corporate and marketing overhaul at Kellogg, narrowing the company’s primary focus to cereal and wholesome snacks and reducing the company’s debt.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.