Mobile Soon To Be A $200 Billion Market

Eric Schmidt of Google spoke Sunday at the IAB Annual Leadership Meeting in Palm Springs, Calif.

He said that 78% of smartphone owners use their phones while they shop. “This is the future and everyone will adapt,” Schmidt said.
Mobile growth is occurring at a quicker rate than anyone expected, Schmidt noted. “We look at the charts internally and it’s happening faster than all of our predictions,” Schmidt said.
via: Mashable

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.