Mobile Soon To Be A $200 Billion Market

Eric Schmidt of Google spoke Sunday at the IAB Annual Leadership Meeting in Palm Springs, Calif.

He said that 78% of smartphone owners use their phones while they shop. “This is the future and everyone will adapt,” Schmidt said.
Mobile growth is occurring at a quicker rate than anyone expected, Schmidt noted. “We look at the charts internally and it’s happening faster than all of our predictions,” Schmidt said.
via: Mashable

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.