Mobile Media Is Social Media

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Yahoo said Tuesday that it was introducing a new tool called oneConnect that fits snippets of the Web’s most popular services — from Yahoo and rivals such as Microsoft Corp., Google Inc. and Facebook — onto cellphone screens.
According to LA Times, oneConnect unifies a user’s personal contacts in a single place — a mobile phone — and demonstrates the progress that Yahoo has made in entering the fast-emerging mobile Internet market while it struggles to overcome repeated setbacks against Google in Web search and advertising.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.