Mobile Media Is Social Media

Yahoo said Tuesday that it was introducing a new tool called oneConnect that fits snippets of the Web’s most popular services — from Yahoo and rivals such as Microsoft Corp., Google Inc. and Facebook — onto cellphone screens.
According to LA Times, oneConnect unifies a user’s personal contacts in a single place — a mobile phone — and demonstrates the progress that Yahoo has made in entering the fast-emerging mobile Internet market while it struggles to overcome repeated setbacks against Google in Web search and advertising.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.