Mitt Bumps Up The Production Values

Clocking in at 1:41, this spot for Mitt Romney is designed more for the web and the cable news pundits then it is for broadcast TV, but the production values are good and the message is a rather simple one.

We’re going to see much more like this in the next 17 months. With video production and distribution so easy, and money flowing into political campaigns, spots like these will be everywhere. As will the instantaneous reactions, like this one from Rude Pundit.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.