Minnesota Workboot Goes Indianapolis Casual

Adweek: Red Wing Shoe Company has tapped independent agency Young & Laramore to handle the launch of its first line of casual footwear, according to the agency.
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As part of the assignment, the Indianapolis agency will create an advertising campaign for the company’s first casual shoe line. The Red Wing, Minn., client is mostly known for its work boots.
The assignment does not affect Red Wing’s relationship with its lead agency, MDC Partners’ Colle + McVoy in Minneapolis.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • nancy

    Indianapolis… world class shoes meet a world class city. Kurt Vonnegut may take the challenge and get in a good hike home…
    for the holidays. There’s no place like it.
    (I guess you gotta live here for the radio commericals. )

  • Joe Smythe

    Did you know that almost all of Red Wing’s shoes are no longer made in the USA? It’s true! You should check Weinbrenner boots at http://www.theunionbootpro.com for really great American Made boots – and http://www.thebootpro.com for their whole line of boots including non-American made boots!