Adweek: Red Wing Shoe Company has tapped independent agency Young & Laramore to handle the launch of its first line of casual footwear, according to the agency.
As part of the assignment, the Indianapolis agency will create an advertising campaign for the company’s first casual shoe line. The Red Wing, Minn., client is mostly known for its work boots.
The assignment does not affect Red Wing’s relationship with its lead agency, MDC Partners’ Colle + McVoy in Minneapolis.
