Minnesota Workboot Goes Indianapolis Casual

Adweek: Red Wing Shoe Company has tapped independent agency Young & Laramore to handle the launch of its first line of casual footwear, according to the agency.
As part of the assignment, the Indianapolis agency will create an advertising campaign for the company’s first casual shoe line. The Red Wing, Minn., client is mostly known for its work boots.
The assignment does not affect Red Wing’s relationship with its lead agency, MDC Partners’ Colle + McVoy in Minneapolis.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Indianapolis… world class shoes meet a world class city. Kurt Vonnegut may take the challenge and get in a good hike home…
    for the holidays. There’s no place like it.
    (I guess you gotta live here for the radio commericals. )

  2. Joe Smythe says:

    Did you know that almost all of Red Wing’s shoes are no longer made in the USA? It’s true! You should check Weinbrenner boots at http://www.theunionbootpro.com for really great American Made boots – and http://www.thebootpro.com for their whole line of boots including non-American made boots!